Spanish producer Pablo Diaz-Reixa's last El Guincho album was 2010's Pop Negro. On February 12 digitally and March 11 physically, he'll release the follow-up, Hiperasia via Nacional. The first single from the album is "Comix," which features Spanish rapper Mala Rodriguez.
El Guincho has also teamed with Wellness to release the album as wearable items, available in wristbands and sweatshirts with exclusive content like extra songs, videos, and more.
In a statement, El Guincho said the album was inspired by a string of Chinese bazaars in Madrid:
I was blown away and entirely fascinated by the place. After visiting I discarded almost all the material I had composed and started from scratch with the premise: how would that place sound if it were music? Hiperasia is Madrid in macro. Las Tablas, China City, the M-30, Dalian Wanda Group, the Edificio España. It means me adapting to a new and exotic way of life. Experiencing more the city, spending more time in its streets, an experience much less private than Barcelona.