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luís soares

Blog do escritor Luís Soares

Baz does Advertising

From i-D Magazine:

Erdem x H&M have just released the Baz Luhrman-directed short film The Secret Life of Flowers for their collaboration campaign, and as you'd expect from three blockbuster names, it's a grandiose flowerbomb of epic proportions.

There's glamourous boys and girls, an enigmatic matriarch figure, a mansion, unrequited love and a spring that never ends. It's essentially a modern day Great Gatsby, which isn't really surprising given that Baz directed that film too.

Creative Agency/Production Company: Bazmark Inq LLC
Director/Key Creative: Baz Luhrmann
Producers: Baz Luhrmann, Catherine Martin, Catherine Knapman
Designer: Catherine Martin
Editor: Jonathan Redmond
VFX Art Director: Chris Tangney


Director of Photography: Peter Suschitzky


UK Co-production Company: Biscuit Filmworks UK Limited
Post Production & VFX: Absolute Post
Sound Editing & Mix: Postworks New York


Music Arrangement: Turning Studios
Music Supervision: Earworm Music
Music Soundtrack: YEARS & YEARS
Composers: Michael Thomas Goldsworthy, Oliver Alexander Thornton, Resul Emre Turkmen, Mark Stuart Ralph
Title of music: HYPNOTISED
Music Published by: Universal Music Publishing AB, Sony/ATV Music Publishing Scandinavia KB
Music Master recording: Universal Music Operations Limited


Actors: Ruby Dagnall, Dame Harriet Walter, Hero Fiennes Tiffin, Tom Rhys Harris, Peter Burrows

Models: Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Luca Lemaire, Neels Visser, Tony Ward

David Lynch does Calvin Klein.

Quando já passaram 26 anos e um anúncio já não está a tentar vender-me diretamente alguma coisa, talvez eu olhe para ele com um pouco mais de interesse. Posso olhar para estes vídeos como anúncios vintage ao perfume Obsession de Calvin Klein ou como curtíssimas metragens de David Lynch realizadas entre Blue Velvet e Twin Peaks, num dos momentos mais altos da sua carreira.

Acrescente-se que nos anúncios aparecem Benicio Del Toro, Heather Graham e James Marshall (que entraria em Twin Peaks). Cereja no topo do bolo, cada um dos anúncios usa um texto de um grande autor literário. Por ordem: F. Scott Fitzgerald, D.H. Lawrence e Ernest Hemingway. Aparentemente havia um anúncio Flaubert que se terá perdido.

São tudo curiosidades, claro. Esteticamente são anos 80 puros, pós-modernismo a derivar para a estética remix, e podiam não ser mais que uma derivação de, digamos, Vogue, de Madonna.


He knew that when he kissed this girl, and forever wed his unutterable visions to her perishable breath, his mind would never romp again like the mind of God. So he waited, listening for a moment longer to the tuning-fork that had been struck upon a star. Then he kissed her. At his lips' touch she blossomed for him like a flower and the incarnation was complete.

Her fingers went over the mould of his face, over his features. How perfect and foreign he was—ah how dangerous! Her soul thrilled with complete knowledge. This was the glistening, forbidden apple ... She kissed him, putting her fingers over his face, his eyes, his nostrils, over his brows and his ears, to his neck, to know him, to gather him in by touch.

I lay awake thinking and my mind jumping around. Then I couldn’t keep away from it, and I started to think about Brett. I was thinking about Brett and my mind started to go in sort of smooth waves. Then all of a sudden I started to cry. After a while it was better and I lay in bed and listened to the heavy trams go by.. and then I went to sleep.